alexandra Joelle

Alexandra Joelle – Jewellery Designer

 


I just love to create and seeing each piece come together is the most satisfying thing in the world.

I always design through experimentation, I couldn’t think of anything worse than being sat in-front of my sketchbook all day trying to come up with ideas from the back of my head that will never appear. So instead I start with the circle and have a play with cutting them into sections folding and then see what frame works I come up with.

If I have a lull in the flow of ideas I might start by making something I’ve made before, most of the time whilst I am absorbed in making a ring or something simple, I come up with a new flow of ideas.   I am constantly searching for inspiration; I always have my sketchbook in my bag in case I think of something on the go.  It basically takes over your life and never comes out of your head.  If I am stuck on how to make something I usually start dreaming about it.  Which is actually usually when I come out with some of my best ideas, so I keep a spare sketchbook right next to my bed!   My work is inspired by the idea of creating tension. All my pieces are built to create simplistic frame works to make the tension with the thread. I am also inspired by using different materials in my work I love working with thread maybe this goes back to my love of fashion design when I was younger. 

I’ve always loved making and drawing things from a young age, when I was little I would spend hours drawing fashion design’s, which for a long time is what I wanted to do.  But being in a family of Jeweller’s and being brought up in those surrounding’s my passions lead me into working with metal.

Although it isn’t reflected in my work I have a real love of history, eventually I would like to look into the past and take more inspiration from there. I also work in an auctioneer’s part time so I get to see a lot of old quirky Jewellery which can be really exciting!

My work environment is very important; I find it very therapeutic to sit with my headphones in without any distractions fiddling away with my pieces, I go into my own little world. I still do like to have people around me; I think being in a workshop on my own could get boring quickly its nice to have other people around to bounce ideas of each other. That’s what’s nice about university, you have a lot of people to bounce your ideas around, and it can be very inspirational.

 My heart’s desire is probably to have my own shop that’s full with my own designs, and to be able to employ and train others, as I think opportunities to train in the industry are very difficult to come by. I was lucky that I have my father to carry on training me, and others don’t always have the opportunity.  At the moment I am just taking everything as it comes, I am getting a good response to my work, so I hope to carry on and continue in developing my work. Having my own workshop would be lovely too! But I am lucky to have a family in the industry so I already have one set up in the corner of my fathers shop; this has saved me a lot of money.

I love working to commission, all of my work is repeatable and very versatile; all of pieces are available in many different colours on request, with combinations of either ribbon or chain.   If money was no object I think any artist could say they would do things differently, materials are very expensive as any Jeweller can tell you. I think the biggest difference is I would want to use gold, as it is personally my favourite material, so any commission pieces are most welcome!   As I am just starting out as an artist, money is in short supply, so marketing is something that I am only just starting to look at and will be pursued more as I go on.  

If I was going to learn another skill it probably would be to work more in textiles, I did textiles in my A ‘levels and have always had a passion for it, so more of a combination with textiles and metalwork, which my work does reflect already, I am looking into weaving and castings at the minute. But this is all a work in progress.